Selling a car the iPod way Chevy is hoping to tap into the same sentiments that spark gadget fandom with its new Volt electric car. But is the crowd at the South by Southwest Interactive Festival the right audience? 03-15-2010 by elizabethburke Tags ipod, selling
Business Innovation on Trial Most innovation today comes in the form of digital pixels and brilliant but intangible ideas. Patent law, however, is largely stuck in the Industrial Age. That could change this spring, when a Supreme Court ruling could redefine what kinds of secret sauce 03-15-2010 by willbloom Tags business, innovation, trial